White Sox's Ozzie knows what sells

5/8/2008 2:35 PM

CHICAGO (AP) -White Sox manager Ozzie Guillen knows what sells in the media, what piques interest in baseball and other fields of endeavor. It's people who tend to act a little crazy from time to time.

``Who cares about Britney Spears? But she's on TV every day. Why do you think people give a ... about Jose Canseco? That ... sells,'' Guillen said Thursday at the end of a 25-minute pregame meeting with reporters.

Managers who stir it up with their comments - as Guillen has done most of his managerial career - or with their on-field tantrums, like Martin and Cubs' manager Lou Piniella, stick out.

``Who's the manager they remember the most? ... Billy Martin. They don't remember Sparky Anderson. ... They remember Billy Martin because he was the crazy one,'' Guillen said. ``Why do you think they like Lou Piniella? Because Lou is good? Great guy. Great baseball people. But people love Lou Piniella because he's ... up!''

The White Sox have been answering questions for several days about the presence of blowup dolls in their clubhouse last Sunday in Toronto.

Guillen didn't apologize for the dolls - which were supposed to help the slumping White Sox get their offense going - saying it was done in the clubhouse. He did say the team would have to be more careful in the future.

``Some people like stuff, some don't,'' he said.