Buffalo Bills to face Pittsburgh Steelers in preseason game in Toronto
4/3/2008 3:04 PM
By JOHN WAWROW
AP Sports Writer
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ORCHARD PARK, N.Y. (AP) -Buffalo will face the Pittsburgh Steelers in a preseason game Aug. 14 in Toronto to kick off the Bills' five-year bid to expand their market north of the border.
The game against the Steelers, unveiled Thursday as part of the Bills' preseason schedule, will be one of Buffalo's three preseason games played at Toronto's Rogers Center - one every other year through 2012.
Buffalo also will play five annual regular-season games, starting this year. The games will be played at the downtown, retractible-roof facility as part of the deal reached in February with a Toronto sports partnership group.
The date and opponent of the Bills' regular-season game at Toronto will be announced this month.
A 90-minute drive from Buffalo, Toronto is Canada's largest city, the financial capital and considered part of the Bills' northern market. The Bills are looking to Toronto to generate additional revenue and help preserve the small-market franchise's future in Buffalo.
It will be the NFL's first regular-season game in Canada, but not the first outside the United States. The San Francisco 49ers and Arizona Cardinals played in Mexico City in 2005, and the New York Giants and Miami Dolphins played in London last fall.
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